Why SEO?
In today’s digital world, SEO is key to driving organic traffic to your website. It’s what every site really needs, to show that you’re reliable. And as search engines are always changing, it’s important to stay updated with the best practices. Whether it’s Mobile SEO tips or even tips for Google My Business! The more channels you use, the better the chances of being found. Contact us if you need a boost!
Here are 5 SEO tips for Newbies to help you improve your SEO performance:
1. Optimise on Mobile
With mobile-first indexing, Google ranks mobile-friendly sites first. Make sure your site is responsive and loads fast on all devices. You can use Google’ PageSpeed Insights to see how your website is rated on all fronts.
2. Use Long-Tail Keywords
Long-tail keywords are always more detailed and face less competition. By putting your attention on these, you can reach a more specific audience and improve your ranking chances for niche topics & searches. For example, if people want to find SEO advice for their small businesses- ‘SEO tips for small businesses’ is a good keyword phrase to use instead of ‘SEO tips’ The more targeted you are, the more likely you are to get some unique traffic.
3. Create High Quality Content
Content is Number 1. Do deliver important, relevant, and relatable content that answers users’ search inquiries. Creating high-quality content consistently boosts your rankings and engages users effectively! Examples can include social media, videos and infographics which we may be able to help you with.
4. Improve On-Page SEO
Optimising your title tags, meta descriptions, headers, and URLs is crucial for improving your site’s visibility and helping search engines understand your content. You can use software such as SEMrush, Yoast SEO, Screaming Frog & Google Search Console to do this. They all play a part, take your time and see what works for you. GSC is a great start so you can see how users are finding your website. Yoast is helpful for SEO when using your CMS such as using it on WordPress with its fundamental SEO tips for beginners.
5. Build High-Quality Backlinks
Backlinks from well-known websites indicate authority to search engines. Developing a link-building strategy can enhance your domain authority and boost your search rankings. Working with other businesses doing collaborations, posting links on each other’s respective sites or even guest blogging can get backlinks! You just need to have quality content and know who to work with!
Final Words
Additionally, make sure that you have a grasp of what your target audience is so you are making content for the right people! Having a Google My Business profile and being on Google Maps is also key to appearing on multiple areas of search. Encourage reviews from your customers and you will see your business become more seen by a larger audience.
Trust is essential and having a GMB profile is vital in this day and age! You are able to showcase photos, videos, opening hours and other essential info. P.S. Make sure to answer questions on this so customers have even less to worry about, such as customers asking where is parking or that you have an on site car park.
Make business listings on Yell, Nextdoor & GMB here
By following these simple SEO tips, you can boost your SEO efforts and increase website traffic. By being consistent you will see significant changes in the long run!
